Hammersmith & Chiswick Landscapes
We increased HCL's profile with a new brand identity and carefully selected brand strategy.
Working closely with director Sam Diment, we firstly launched the new identity to all the literature,
steadily working towards an overall brand consistency.
Twelve months on sales were up by 32% with a 50% decrease in marketing budget.
Now an award winning garden design company that have been featured in magazines such as
Grand Designs and House & Gardens.
"Customers recommend us and ask us back to maintain their gardens because they can easily
recognise who we are. There's a sense of trust and loyalty associated with HCL's image – that
hadn't been there before." Sam Diment
The new identity had to reflect the company’s core hard and soft landscaping services as well as
making it visually memorable.
Brand strategy, brand identity, photographic art direction, design, livery, advertising and website